Social Media Initiative
Ultra Cal For Cal – a first-of-its-kind initiative that transformed people’s calories burned during a workout into calories of food for people in need.
Film Campaign
Some things in life aren’t rewarding. But do you know what’s always rewarding? Hotels.com. It’s on the internet.
Social Media Campaign
We wanted to let teens know that they could talk to us about issues they normally wouldn’t talk about. So, we created Instagram videos that looked like real posts but with audio that told unexpected and sobering stories that touched on real-life problems.
Online Campaign
My first French-speaking campaign. It made headlines throughout Quebec. I can only imagine the response we would have gotten with our first choice Mitsou*.
*Bye Bye Mon Cowboy
Online Campaign
A campaign that exemplified YouTube Canada’s commitment to drive cultural diversity, enrich lives and amplify Canadian talent.
Film Campaign
Some hockey dreams are a little out of reach. But some hockey dreams, like collecting every Tim Hortons NHL Trading Card, aren’t.
Social Media Campaign
Everyone loves the August Long Weekend, so why doesn't it have an official, federally recognized name? As an appreciator of long weekends, Hotels.com called on Canadians to come together to officially name that weekend.
Activation
To launch Tim Hortons Dark Roast coffee, we wanted to create an environment where customers could truly focus on the taste. Based on the idea that removing one sense supercharges your other senses, we completely blacked out a Tim Hortons so that our customers could experience the ultimate taste test.
Product Launch Campaign
A new CBD drink that hit the market with Packaging and Film and Print, oh my!
Online Campaign
We worked with Google to determine the top trending videos for our target group, curious millennial travellers, and create pre-roll videos that were in the same style and context of the content they precede.
Digital Activation
Every year, the Children’s Miracle Network celebrates 13 courageous children at their ‘Champions’ gala event.
With no paid media, our challenge was to make it the highest-ever in terms of earned media impressions and bring awareness to the Children’s Miracle Network.
Film
This ran during the Winter Olympics. But Tim Hortons wasn’t an official sponsor so they couldn’t use Olympic logos, Olympic uniforms, or Olympic language. It was like playing the hardest game of ‘Taboo’. Yet it became one of the top 10 recalled spots of the Olympics. The other 9 spots on the list were official sponsors.
Digital Campaign
Tim Hortons wanted Canadians to help choose what classic menu item to bring back from the past. So we created a campaign that took it back - way back, Jack.
Direct Mail + Design
Pennzoil wanted to commemorate the 50th anniversary of Team Penske Racing and their ongoing relationship with them. So, we created a special anniversary book for all the team drivers that came equipped with an actual working speedometer to symbolize their never-ending pursuit of speed.
Rejected titles for the book: ‘The Penske File’ ‘You are Penske Material’
Film Campaign
Sometimes trying to do something good for the world can be easy. Like donating your old furniture and appliances.
Online Campaign
Who wouldn’t want to get into Alan Thicke’s bed? Especially to raise money and awareness for Habitat for Humanity’s ReStore chain. R.I.P. Dr. Jason Seaver.
My father once justified the price of a couch by the amount of ‘sits’ he would have on it over the course of its life. This gorilla man math was the inspiration for the campaign.
Radio Campaign
How effectively you can articulate your point of view can mean the difference between success and failure. It takes confidence and skill, the skills they teach at the Toronto Speakers Academy.
